Marketing Budget Tracker — Excel

Take control of every marketing dollar with this comprehensive budget tracking Excel template. Features a top-level budget summary with variance analysis, individual channel sheets for paid search, paid social, SEO, content, email, events, and PR, monthly spend vs budget charts, campaign-level ROI calculator, cost-per-lead and cost-per-acquisition trackers, a quarterly reallocation planning tool, and an annual marketing calendar view. Auto-calculates all totals and variances. Compatible with Google Sheets — upload and share instantly with your team.